{"id":1582,"date":"2025-05-13T05:26:18","date_gmt":"2025-05-13T05:26:18","guid":{"rendered":"http:\/\/localhost:8091\/result-interpretation-from-tree-testing-study\/how-do-i-interpret-the-first-click-analysis-in-tree-testing\/"},"modified":"2025-06-30T12:53:53","modified_gmt":"2025-06-30T12:53:53","slug":"analysis-first-click","status":"publish","type":"page","link":"https:\/\/www.uxtweak.com\/help\/tree-testing-results\/analysis-first-click\/","title":{"rendered":"How do I interpret the First Click Analysis in Tree Testing?"},"content":{"rendered":"\n<p class=\"text-block\">This section covers how to use the First Click analysis to:<\/p>\n\n\n\n<ul class=\"bullet-list\">\n<li>View First Clicks per task<\/li>\n<\/ul>\n\n\n<h2 id=\"view-first-clicks-per-task\" class=\"heading-block\" tabindex=\"0\">View First Clicks per task<a class=\"copy-link\" title=\"Copy link\" data-id=\"view-first-clicks-per-task\">&nbsp;<img decoding=\"async\" src=\"https:\/\/help.uxtweak.com\/wp-content\/themes\/uxtweak\/public\/assets\/images\/icons\/link.svg\" alt=\"Copy link\" \/><\/a><\/h2>\n\n\n<ul class=\"bullet-list\">\n<li>This analysis displays First Clicks one task at a time.<\/li>\n\n\n\n<li>Use the task selection dropdown list in the top section of the screen to switch to the task you want to analyze.<\/li>\n\n\n\n<li>Alternatively, use the arrow buttons to the left and right of the dropdown list to move to the previous\/next task.<\/li>\n<\/ul>\n\n\n\n<p class=\"text-block\">For each task, First Click contains:<\/p>\n\n\n\n<ul class=\"bullet-list\">\n<li>The task&#8217;s text and the correct answers.<\/li>\n\n\n\n<li>The First Click table contains in the following order: labels that were clicked by respondents first, the number of respondents who clicked them first (total + percentage), and the number of respondents who clicked them later (total + percentage).<\/li>\n\n\n\n<li>By default, the first clicks are ordered by\u00a0<strong>Visited first<\/strong>\u00a0in descending order; however, the order can be changed by clicking the headers\u00a0<strong>Visited first<\/strong>\u00a0and\u00a0<strong>Visited during.<\/strong><\/li>\n\n\n\n<li>The table is sorted by the column with an arrow in its header. Arrow down means descending order and arrow up means ascending order.<\/li>\n\n\n\n<li>Click the value of Visited first to display a list of all respondents who clicked the chosen label first. To easily manipulate these respondents in the\u00a0<a href=\"\/help\/tree-testing-results\/tab-respondents\/\">Respondents tab<\/a>, click\u00a0<strong>Add respondents to selection list.<\/strong><\/li>\n<\/ul>\n\n\n\n<div class=\"image-block\">    <div class=\"image-instance\">\n                    <img decoding=\"async\" class=\"image\" src=\"https:\/\/help.uxtweak.com\/wp-content\/uploads\/2025\/05\/1-46.png\" alt=\"First click analysis\" \/>\n                <div class=\"right-container\">\n            <div class=\"text\">\n                                    <h4>First click analysis<\/h4>\n                                                    <p>This table provides data about the first clicks on all the labels on the top layer. Even though the task has a good score, here we can see that the labels Stations and Tickets attracted more respondents&#8217; attention at first.<\/p>\n                            <\/div>\n            <div class=\"links\">\n\n            <\/div>\n        <\/div>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>This section covers how to use the First Click analysis to: For each task, First Click contains:<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1452,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-1582","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.uxtweak.com\/help\/wp-json\/wp\/v2\/pages\/1582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uxtweak.com\/help\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.uxtweak.com\/help\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxtweak.com\/help\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxtweak.com\/help\/wp-json\/wp\/v2\/comments?post=1582"}],"version-history":[{"count":5,"href":"https:\/\/www.uxtweak.com\/help\/wp-json\/wp\/v2\/pages\/1582\/revisions"}],"predecessor-version":[{"id":2667,"href":"https:\/\/www.uxtweak.com\/help\/wp-json\/wp\/v2\/pages\/1582\/revisions\/2667"}],"up":[{"embeddable":true,"href":"https:\/\/www.uxtweak.com\/help\/wp-json\/wp\/v2\/pages\/1452"}],"wp:attachment":[{"href":"https:\/\/www.uxtweak.com\/help\/wp-json\/wp\/v2\/media?parent=1582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxtweak.com\/help\/wp-json\/wp\/v2\/categories?post=1582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxtweak.com\/help\/wp-json\/wp\/v2\/tags?post=1582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}