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How do I use the Overview tab in Tree Testing results?

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Table of contents

This section covers the information found in the Overview tab:

  • Summary
  • Time Taken
  • Top Locations
  • Success and Directness
  • Overview of the tasks results

Summary Copy link

  • The donut chart tells you how many respondents participated and how many actually completed the study.
  • The numbers of respondents who completed and abandoned the study are also displayed below.
  • Created on is the date when the study draft was first made.
  • Launched on is when data started being collected.
  • The last respondent is the date when somebody participated in the study most recently.

Time Taken Copy link

  • A breakdown of how long it takes people to complete your study.
  • The candlestick chart displays the time range in which respondents completed your study.
  • The bar illustrates the upper and lower quartiles with the line inside marking the median value.
  • T-shaped ‘wicks’ in the candle chart mark the highest and lowest times that it took to complete the study.

Top Locations Copy link

  • The top three countries that your respondents came from.
  • Location is determined based on the respondent’s IP address and, as such, can be inaccurate (such as when the respondent is using an out-of-country VPN or other means to obfuscate their presence online).

Success and Directness Copy link

  • Success is the percentage of answers that were correct, calculated for all answers from all respondents. It shows how well the respondents handled the tasks overall.
  • Directness is the percentage of answers that were direct (without backtracking), calculated for all answers from all respondents. It shows how sure the respondents were with their answers.

Tasks result overview Copy link

This bar chart breaks down the answers to each task by whether they were Direct/Indirect and a Success/Failure/Skip.

  • Direct success – the respondent went directly for the correct answer
  • Indirect success – the respondent took a different path and backtracked before going for the correct answer
  • Direct failure – the respondent went directly for a wrong answer
  • Indirect failure – the respondent took a different path and backtracked before going for a wrong answer
  • Direct skip – the respondents skipped the task immediately, without clicking anywhere in the tree first
  • Indirect skip – the respondent explored the tree before choosing to skip the task

The skips will only appear in the results if you allow respondents to skip tasks in the task setup.

Summary, time, and location

Summary, time, and location

The Overview contains the big picture of the Tree Testing study. Use the summary to keep track of the current state of the study, Time Taken to see how long it takes respondents to complete, and Locations for where they came from.

Success, directness, and task overview

Success, directness, and task overview

Charts showing the success and directness metrics calculated for the whole study. Bar charts portray the success and directness rates for each task.

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