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Glossary of UX terms

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A/B testing

A/B testing commonly compares two webpage versions to determine which performs better based on specific metrics.

Active listening

Active listening engages users during research, emphasizing empathy for user-centered design and improvement.


Affordance is the perception of possible actions with an object or design. It improves usability, task efficiency, and engagement.

Agile UX

Agile UX integrates user experience into Agile development, emphasizing flexibility, feedback, and cross-functional collaboration.



A backlog is a list of tasks, features, or bugs that need to be addressed in a project.


Card Sorting

Card sorting helps understand users' content organization, aiding design. Participants categorize topics, guiding navigation and structure.

Cognitive walkthrough

A cognitive walkthrough is a usability evaluation technique used to test how easy it is for new users to perform certain actions on a website or application.

Context of use

The context of use defines where and how a product is used, guiding design through research and usability tests.


Counterbalancing in experimental research controls for the order of stimulus presentation's impact on the dependent variable.

Cross-platform compatibility

Cross-platform compatibility refers to the ability of a software application, website, or system to function effectively across different operating systems, browsers, or device types.

Customer activation

Customer activation propels users to engage beyond registration, essential during onboarding, new features, and long-term retention.


Design Thinking

Design thinking uses empathy and innovation to create user-focused solutions via a five-step problem-solving process.

Digital personalization

Digital personalization refers to the process of adapting and customizing digital content and interactions to meet the needs of users.

Dirty testing

Dirty testing is a quick, informal usability method for rapid feedback on prototypes in real-world contexts.

Domain Expert

A domain expert is an individual with extensive knowledge or skills in a specific area or industry.

Drag handle

A drag handle is a UI element allowing users to move or adjust objects within software, often seen in design tools and spreadsheets.


Edge case

An edge case in UX design refers to a unique scenario or situation that deviates from the typical user experience.

Enterprise Organization

An enterprise organization refers to a large-scale business entity typically operating across multiple locations, regions, or even countries.

Experience Sampling

Experience sampling is a method for collecting real-time data on individuals' behaviors and thoughts in their everyday life.

Expert review

An expert review, also known as a heuristic evaluation or usability inspection, is a method used to evaluate the usability and user experience of a product or system.


False consensus effect

The false consensus effect makes individuals overestimate their preferences' popularity, influencing UX decisions and evaluations.

Five Second Test

A five second test is a user research technique used to evaluate the visual design and initial impressions of a website or product.


"Focus plus context" in UI offers a detailed view alongside broader information, aiding users with complex systems or datasets.


Guerilla Testing

Guerilla testing, also known as guerrilla testing or quick user testing, is an informal and rapid method of gathering user feedback on a product or design.


Haptic Feedback

Haptic feedback boosts digital interaction with touch. It's crucial for immersion, accessibility, and conveying user information.

Heuristic Review

Heuristic review is a UX method assessing designs against usability rules. It's cost-effective, improves navigation, and reduces user errors.



Incentives enhance research participation and feedback, using gift cards, early research access, and certificates.

Information Design

Information design is the practice of presenting information in a way that fosters efficient and effective understanding.

Interaction Design

Interaction Design (IxD) is a discipline within User Experience Design that involves designing the interactive behaviors of products and services.

ISO 9126

ISO 9126 is a standard for software quality, defining functionality, reliability, usability, efficiency, maintainability, and portability.

Iterative Design

Iterative design involves refining designs in cycles of testing and feedback, reducing risks, and improving usability and efficiency.




Likert scale

A Likert scale gauges respondent attitudes using statements and typically employs 5 or 7-point response options, offering easy analysis.

Low fidelity

Low fidelity (lo-fi) in design refers to a simplified, abstract representation using basic shapes and minimal detail.


Menu-driven interface

A menu-driven interface offers organized navigation, ideal for non-tech users and complex systems, ensuring guided, quick interactions.

Middle market

Mid-market refers to a segment of the business market that falls between small and medium-sized enterprises (SMEs) and large corporations.

Multi-channel testing

Multi-channel testing evaluates user experience across platforms like websites and apps, ensuring consistency and seamless user journeys.


Navigation Design

Navigation design is the aspect of user interface design that deals with guiding users to move through an application or website intuitively and effectively.

NOIR statistics

NOIR represents the four measurement scales in statistics: Nominal, Ordinal, Interval, and Ratio, categorizing types of data.



Onboarding refers to the process of introducing and familiarizing users with a new product, service, or platform.



A persona is a fictional representation of a user segment aiding in user-centered design, decision-making, and team empathy.


Prioritization is a critical decision-making process used to rank tasks or items in order of importance or urgency.


In the context of UX, a product is a tangible or intangible item, system, or service that is created to fulfill a specific user need or demand.

Product Critique

A product critique is a constructive evaluation and analysis of a product's design, functionality, and overall user experience.

Product Design

Product design is a multidisciplinary approach that focuses on the process of creating functional, usable, and aesthetically pleasing products.

Product Designer

A product designer is a professional who is responsible for creating and designing the overall look, feel, and functionality of a product.

Product Development Cycle

The product development cycle is a series of stages that a product undergoes, from its initial conception to its introduction into the market.

Product Differentiation

Product differentiation is the process of distinguishing a product from its competitors in the market by highlighting unique features, benefits, or characteristics that make it stand out.

Product Experience

Product experience refers to the overall impression and perception that users have when interacting with a product.

Product Positioning

Product positioning is the strategic process of creating a distinct perception and identity for a product in the minds of target customers.

Product Strategy

A product strategy is a high-level plan that outlines the vision, goals, and directions for a product or a product line.

Product Vision

A product vision is a strategic statement that outlines the long-term goals and direction for a product.

Pull-down menu

A pull-down menu is a GUI feature that displays a list of options when clicked, optimizing space and content organization.


Rapid Prototyping

Rapid prototyping is an iterative design and development process that involves quickly creating and testing functional or interactive prototypes of a product.


Redlining is the practice in web design and development where detailed specifications of the design, including measurements, colors, fonts, and other elements, are provided for developers.

Remote focus groups

Remote focus groups are virtual sessions gathering diverse feedback, combining cost-efficiency with rich data collection.



Scannability refers to the ease with which users can quickly scan through the content of a webpage, document, or interface to find relevant information.

Scroll Depth

Scroll depth measures user engagement, guiding content optimization, UX analysis, and performance tracking.


A sitemap is a model of a website's content designed to help both users and search engines navigate the site.


Skeuomorphism is a design style that mimics real-world objects in digital interfaces, offering user familiarity and intuitive interactions.

Skip Navigation

A skip navigation link is a feature typically found on web pages that allows users to bypass repetitive or non-essential navigation elements and jump directly to the main content of the page.

Small business

A small business is an independent, niche-focused entity. Starting one involves research, planning, and action.

SMART Goal Setting

SMART goal setting is a method used to define objectives or goals in a manner that is specific, measurable, achievable, relevant, and time-bound.

Synthetic metric

A synthetic metric combines multiple metrics for a holistic view of scenarios, aiding decision-making and understanding trends.


Tear-off menu

A tear-off menu detaches from the main UI for easy access, enhancing user experience by streamlining frequent command use.

Three click rule

The three-click rule is a UX principle stating users should access information within three clicks, emphasizing efficiency and engagement.


A tooltip is a graphical user interface (GUI) element that provides additional information or context about a specific element on a website or app.


Usability lab

A usability lab is a dedicated space or facility specifically designed for conducting usability testing and user research.

User Engagement

User engagement refers to the level of interaction, involvement, and emotional connection that users have with a product, service, or platform.

User Experience

User Experience, often abbreviated as UX, refers to the overall experience a user has while interacting with a product, system, or service

User Interface (UI)

User Interface (UI) is the visual medium users engage with in digital products, affecting usability and overall experience.

User Journey

A user journey is a visual representation of the process a user goes through to achieve a goal with your product, from their initial interaction to the final outcome.

User Session

User sessions measure interaction duration with a digital product, aiding in behavior analysis and personalization.

User Story

A user story is a concise, simple description of a feature or functionality from the perspective of the end user.

User Testing

User testing is a method used to assess the usability and user experience of a product or service by observing and gathering feedback from actual users.

User Testing Script

A user testing script is a guide used during usability sessions to ensure consistent tasks and instructions, promoting reliable data.

UX design

UX design is a strategic and user-centric approach to designing digital and physical experiences.

UX Personas

UX personas are research-based fictional profiles representing target users, guiding design and fostering empathy in product development.

UX wireframe

A UX wireframe is a visual guide to a digital interface's layout, aiding in design, collaboration, and early issue detection.


Value proposition

A value proposition explains the unique perks a product gives to its users, highlighting its special features and benefits.

Vanity Metrics

Vanity metrics are measurements that may look impressive but often lack meaningful insights into the actual success or value of a product, service, or business.



Wireflow is a tool combining wireframes & flowcharts, illustrating user interactions, aiding design & communication.