Card Sorting

Design intuitive navigation menus or content structures where users will no longer be lost.

Find out what users think about your site’s content. Increase findability and discoverability of key information.

Trusted by major brands

Why choose Card Sorting from UXtweak?

Quick insights, PDF reports

Get a quick picture of what grouping of content makes sense to people, by letting them sort it themselves. Export a detailed PDF report for your client, boss or team.

Ease of use and great UI

You don’t need to install anything. Just send testers a study link. UXtweak’s Card Sorting is online, quick and simple, with a modern user interface.

Fully customize your study

Use survey questions to screen out testers, collect additional comments and feedback. Segment testers later based on their characteristics.

Localize your study
in 14 languages

Card sorting is currently available in English, French, German, Spanish, Italian, Swedish and more. See here for an up to date list.

How it works

1. Set up your study

Create your cards and discover how people think about grouping them into categories. Each card represents a content item (e.g., a menu label) from your site or app that can be grouped.

2. Recruit testers

Share your study with the world. It’s quick and simple. Just send testers a study link, recruit them through your own social media channels, or turn visitors directly from your site into testers through our Recruiting Widget. Time-consuming? Order testers from our User Panel.

3. Analyze

Get great insights from exploratory and statistical analysis. Standardize your categories and analyze data through Similarity matrix, Dendrogram and other visualisation tools. Learn how users perceive your content and create intuitive content grouping.

How it looks inside UXtweak

Full feature list

Open, Closed & Hybrid variants

Open Card Sorting

Generate new, unrestricted ideas for categories by giving respondents total freedom in coming up with their own categories to sort cards into.

Closed Card Sorting

Validate your own strategy for organizing content by letting respondents sort cards into pre-defined categories. See if users’ understanding of concepts aligns with your own.

Hybrid Card Sorting

Combining the best of Open and Closed card sorting, Hybrid Card Sorting can be used to validate an information grouping strategy while still leaving respondents room for free expression.

Easy to use setup editor

Enter or import cards & categories

Create cards and categories in a fast and easy-to-learn editor. Alternatively, import a card/category list from a CSV file.

Illustrating cards with images

A picture is worth a thousand words. Let users sort images of your products to figure out how to organize them. Collect feedback regarding sketches or designs.

Advanced options

You can show cards and categories in a randomized order, you can require or make it optional whether respondents have to name the categories they create, etc.

Explore the concepts

Standardize your categories

Similar categories created by respondents can be merged into standardized categories. You can tell how good a standardization is by its agreement score.

Standardization grid

To get the bird’s eye view of the various concepts observed by the respondents, look at the placement of cards in the standardization grid.

Results matrix

Are your categories clear or vague? Were all cards sorted where you expected them? Find out by analyzing the distribution of cards in the results matrix.

Popular placements matrix

Looking to sort content in a way that most people would agree with? The popular placements matrix clusters cards based on their most common category.

Look for patterns

Similarity matrix

In the similarity matrix, you will find a chart of all card pairings, clustered together to highlight patterns in sorting, regardless of the exact categories.

Dendrograms

Dendrograms are tree diagrams that visually portray the relations between cards and try to suggest the most popular groupings.

Respondent-Centric Analysis

Respondent-Centric Analysis finds distinct ways of thinking from actual submitted solutions. It picks the solutions that had the most other answers agreeing with them (that also don’t agree with each other).

Questionnaires

Ask questions before/after study

Ask questions at the right time - before and/or after the study to collect more details about the respondents.

Get the feedback you need

Collect feedback in a variety of forms, be it full text answers, single and multiple choice questions, Net Promoter Score on agreement on the Likert scale.

Skip logic

Take charge of which questions are shown to your participants. With the skip logic enabled you can decide what should be the next question shown to a participant based on their previous answers. Pick a different question to follow after each answer option or after skipping the question completely.

Detailed user card

Know your respondent

Aside from the respondent’s answers to your questions, you can also see where they came from and what sort of device, operating system and browser they were using, plus more.

Sharing study results

Share study results

Need to present the results of your study to stakeholders? You can share a public link to people outside of your team. Set up privileges to what the linked viewers can see. Protect the link to results with a private password.

Easy respondent recruitment

Share a link

All you need to do to share a Card Sorting study is to send a single link (e.g. though email, CRM or social media). Once they open the study in their browser, respondents are all set to start sorting.

Widget - recruit users on your site

The best respondents are your users/customers. Insert the Recruiting Widget into your website to turn visitors into respondents. You can provide testers with incentive in the form of coupons after they complete a study.

User Panel

The right respondents are hard to find. Pick what kind of respondent you're looking for (by country, age, gender and plethora of other attributes) and have them delivered directly by using the User Panel tool.

Screening respondents

Screen your respondents

Before respondents get started, you can ask them a screening question. For example: “What is your gender?” if your study is targeted primarily at women.

Study design customization

Messages

Messages such as the Welcome and Closing message and the Instructions can be customized to communicate the information you want to communicate, in a manner you want to communicate it in.

Logo & colors

Make the study match the branding of your company by adjusting the colors and uploading your company logo.

Wide data exports

Download respondent CSV

You can export data from respondents (questionnaires, task completion metrics) in a CSV file for further analysis outside the UXtweak environment.

PDF reports, charts exports

Present the results of your UX study to other stakeholders with handy PDF exports and exports of charts as images.

No installation needed

Web-based service

UXtweak is a web application. You can set up your card sorting studies in any modern browser. Respondents will also complete the study in a browser, without the need to install anything.

Great documentation

Everything’s documented

To help you use our tools to the absolute maximum, every feature is thoroughly documented. You’ll find a lot of tips on how to use this tool in the guide.