CardSort tool

Creating intuitive content structures.

Design navigation menu or website structures where users can find what they're looking for, built on data.

If users can't find what they came for - use card sorting. It helps you understand how users perceive and use your content.

With card sorting you learn how your users think and what they expect. It helps you create content structure that’s intuitive and understandable. Guiding what to put on the homepage, how to label categories and structure the navigation menu of your site.

Let users sort your topics or menu labels into categories that make sense to them. Results will show you how to create user-friendly categorization and increase the findability and discoverability of your website’s content. UXtweak’s card sort is online, quick and simple. No installation needed. Just send respondents a study link.

No credit card required

How it works

Define your cards

"Cards" are the content items (e.g. menu labels) from your website or app that you'd like to sort. Make each card to represent a concept or item that can be grouped.

Your goal is to discover how people think about and make sense of your information.

Configure your study

Good user experience depends on understanding your users. Questionnaires before and after the card sort collect the information you need.

Studies are fully customizable. Use questionnaires to screen out respondents, to collect additional comments and feeback and to segment respondents later based on their characteristics.

Recruit respondents

Your respondents complete the card sorting activity online, by using their own device.

Share your card sort study with the world. It’s quick and simple. Just send respondents a study link, recruit them through your own social media channels or directly from your web through the Recruiter widget.


You'll get great insights from exploratory and statistical analysis.

Spend just a few minutes scanning which items (cards) have the respondents frequently sorted together, under the same groups. You'll quickly get a picture of how they categorize things in their own minds.

Full feature list

Open, Closed & Hybrid variants

Open CardSort

Generate new, unrestricted ideas for categories by giving respondents total freedom in coming up with their own categories to sort cards into.

Closed CardSort

Validate your own strategy for organizing content by letting respondents sort cards into pre-defined categories. See if users’ understanding of concepts aligns with your own.

Hybrid CardSort

Combining the best of Open and Closed card sorting, Hybrid CardSort can be used to validate an information grouping strategy while still leaving respondents room for free expression.

Easy to use setup editor

Enter or import cards & categories

Create cards and categories in a fast and easy-to-learn editor. Alternatively, import a card/category list from a CSV file.

Illustrating cards with images

A picture is worth a thousand words. Let users sort images of your products to figure out how to organize them. Collect feedback regarding sketches or designs.

Advanced options

You can show cards and categories in a randomized order, you can require or make it optional whether respondents have to name the categories they create, etc.

Explore the concepts

Standardize your categories

Similar categories created by respondents can be merged into standardized categories. You can tell how good a standardization is by its agreement score.

Standardization grid

To get the bird’s eye view of the various concepts observed by the respondents, look at the placement of cards in the standardization grid.

Results matrix

Are your categories clear or vague? Were all cards sorted where you expected them? Find out by analyzing the distribution of cards in the results matrix.

Popular placements matrix

Looking to sort content in a way that most people would agree with? The popular placements matrix clusters cards based on their most common category.

Look for patterns

Similarity matrix

In the similarity matrix, you will find a chart of all card pairings, clustered together to highlight patterns in sorting, regardless of the exact categories.


Dendrograms are tree diagrams that visually portray the relations between cards and try to suggest the most popular groupings.

Respondent-Centric Analysis

Respondent-Centric Analysis finds distinct ways of thinking from actual submitted solutions. It picks the solutions that had the most other answers agreeing with them (that also don’t agree with each other).


Ask questions before/after the study

Ask questions at the right time - before and/or after the study to collect more details about the respondents.

Get the feedback you need

Collect feedback in a variety of forms, be it full text answers, single and multiple choice questions, Net Promoter Score on agreement on the Likert scale.

Detailed user card

Know your respondent

Aside from the respondent’s answers to your questions, you can also see where the respondent came from and what sort of device, operating system and browser they were using, plus more.

Easy respondent recruitment

Share a link

All you need to do to share a CardSort study is to send a single link (e.g. though email, CRM or social media). Once they open the study in their browser, respondents are all set to start sorting.

Widget - recruit users on your site

The best respondents are your users/customers. Insert the Recruiter widget into your website to turn visitors into respondents. You can provide testers with incentive in the form of coupons after they complete a study.

Screening respondents

Screen your respondents

Before respondents get started, you can ask them a screening question. For example: “What is your gender?” if your study is targeted primarily at women.

Study design customization


Messages such as the Welcome and Closing message and the Instructions can be customized to communicate the information you want to communicate, in a manner you want to communicate it in.

Logo & colors

Make the study match the branding of your company by adjusting the colors and uploading your company logo.

Wide data exports

Download respondent CSV

You can export data from respondents (questionnaires, task completion metrics) in a CSV file for further analysis outside the UXtweak environment.

PDF reports, charts exports

Present the results of your UX study to other stakeholders with handy PDF exports and thexports of charts as images.

No installation needed

Web-based service

UXtweak is a web application. You can set up your card sorting studies in any modern browser. Respondents will also complete the study in a browser, without the need to install anything.

Multilingual support

Choose the language of your study

Localize your study’s labels and buttons by selecting one of the languages. We currently support English, German, Czech and Slovak, with more on the way.

Great documentation

Everything’s documented

To help you use our tools to the absolute maximum, every feature is thoroughly documented. You’ll find a lot of tips on how to use this tool in the guide.

Do you want to learn more?

No credit card required

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