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Tree Testing

Can users easily find information on your website?

Know where and why users get lost and fix it. Make your navigation intuitive.

Trusted by major brands

Why choose Tree Testing from UXtweak?

Quick insights, PDF reports

Quickly evaluate the findability of topics in your navigation menu. Understand where users get lost or confused. Export a detailed PDF report for your client, boss or team.

Ease of use and great UI

You don’t need to install anything. Just send testers a study link. UXtweak’s Tree Testing is online, quick and simple, with a modern user interface.

Fully customize your study

Use survey questions to screen out testers, collect additional comments and feedback. Segment testers later based on their characteristics.

Localize your study
in 14 languages

Tree testing is currently available in English, French, German, Spanish, Italian, Swedish and more. See here for an up to date list.

How it works

1. Define your tree and tasks

Think of the tree as a branching structure (e.g., navigation menu). It's a list of categories and subcategories. You can create it with our handy editor, import it from a spreadsheet or load it from an existing site.

The tasks test the categories and labels in your tree structure by asking testers to find something contained within the tree.

2. Recruit testers

Share your tree testing study with the world. Just send testers a study link, recruit them through your own social media channels, or turn visitors directly from your site into testers through our Recruiting Widget. Time-consuming? Order testers from our User Panel.

Testers complete the tree testing activity online, on their own device.

3. Analyze

How many testers found the correct answers? Results show whether the hierarchy and wording of your tree structure matches user expectations. See how testers move through your tree – including where they get stuck.

The results are designed to give you quick, actionable insights and enable you to delve deeper into the data.

How it looks inside UXtweak

Full feature list

Build your tree

Build from scratch

Tree Testing’s tree editor is a good place to start putting together your information architecture. Within a minute, you’ll be shaping structures and writing labels like a pro.

Import from CSV

As an alternative, you can import (and export) your tree in a CSV file. This gives you the option to easily reuse trees between studies as well as edit your tree externally.

Import from live web

Already have a website with a menu-like structure that you would like to test? Pull the menu from a URL automatically and there’s nothing stopping you from testing immediately.

Task customization

Rich text editor

In the task editor, you can not only write the text of your tasks but also adjust their visual format and illustrate tasks with images.

Serving tasks

Tasks can be served in random order or in limited number, to run large scale tests without asking for too much of the individual respondent’s time.

Advanced options

There are additional customization options, such as starting each task with a button prompt, or a fixed first and last task in a task list that is otherwise randomized.

Checking & filtering respondents

Respondent list

After you launch a Tree Testing, watch as results start popping up. Keep tabs on how successful the respondents were with each task or see how they individually traversed the tree.

Know your respondent

Aside from the respondent’s answers to the questions in the surveys, you can also see details about their location and the gear they were using.

Filter respondents by attributes

On a clothing e-commerce site, an average customer and a fashionista may seek information differently. Segment your testers and discover patterns in their behavior.

Analyzing the results

Task Statistics

Respondents may successfully find the solution to the task , they may fail, or they may skip the task. They may also arrive at a solution directly or indirectly, by changing directions.

First click analysis

In the majority of cases, the first click determines whether a user ultimately finds what they’re looking for or not. In FCA, study which element trigger the first click impulse.

Paths

You get a breakdown of all the various paths that respondents took while navigating through your tree. Twisted paths with a lot of backtracking are a sign of uncertainty.

Destinations

Where did the respondents ultimately end up? If many respondents marked a wrong final destination, it may be a hint that there’s an issue with labels on content.

PieTree

The PieTree is an awesome diagram that summarizes your Tree Testing results. Just one look will reveal if (and if so, where in the tree) have most respondents picked a wrong direction.

Questionnaires

Ask questions before/after study and after tasks

Ask questions at the right time - before and/or after the study, and even after completing an individual task, when the respondent’s memory of a task is still fresh.

Get the feedback you need

Collect feedback in a variety of forms, be it full text answers, single and multiple choice questions, Net Promoter Score on agreement on the Likert scale.

Skip logic

Make your pre-study and post-study questionnaires crisp by choosing which questions and when will the participant see. With the skip logic enabled you tailor fit your questionnaire to each participant.

Sharing study results

Share study results

Need to present the results of your study to stakeholders? You can share a public link to people outside of your team. Set up privileges to what the linked viewers can see. Protect the link to results with a private password.

Easy respondent recruitment

Share a link

All you need to do to share a Tree Testing study is to send a single link (e.g. through email, CRM or social media). Once they open the study in their browser, respondents are all set to start with the tasks.

Widget - recruit users on your site

The best respondents are your users/customers. Insert the Recruiting Widget into your website to turn visitors into respondents. You can provide testers with incentive in the form of coupons after they complete a study.

User Panel

The right respondents are hard to find. Pick what kind of respondent you're looking for (by country, age, gender and plethora of other attributes) and have them delivered directly by using the User Panel tool.

Screening respondents

Screen your respondents

Before respondents get started, you can ask them a screening question. For example: “What is your gender?” if your study is targeted primarily at women.

Study design customization

Messages

Messages such as the Welcome and Closing message and the Instructions can be customized to communicate the information you want to communicate, in a manner you want to communicate it in.

Logo & colors

Make the study match the branding of your company by adjusting the colors and uploading your company logo.

Wide data exports

Download respondent CSV

You can export data from respondents (questionnaires, task completion metrics) in a CSV file for further analysis outside the UXtweak environment.

PDF reports, charts exports

Present the results of your UX study to other stakeholders with handy PDF exports and exports of charts as images.

No installation needed

Web-based service

UXtweak is a web application. You can set up your tree testing studies in any modern browser. Respondents will also complete the study in a browser, without the need to install anything.

Great documentation

Everything’s documented

To help you use our tools to the absolute maximum, every feature is thoroughly documented. You’ll find a lot of tips on how to use this tool in the guide.