Testing Tool

Choose the design options that work best for your users.

Ask participants which design from a group they prefer most. Learn about their perspectives and the deciding factors.

Trusted by major brands
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How it works

1. Line up designs and get instant feedback

Create tasks where respondents pick their favorite design from a line-up. Pictures, sound and video can all be used. Ask follow-up questions and learn more about respondents’ reasoning.

2. Recruit your respondents

Share your study link to your audience directly or using our Own Database mailing system. Find testers on your own site with our special Onsite Recruiting Widget. Time-consuming? Order testers from our User Panel.

3. Explore your results

Learn the details of preferences of your future users. Discover which variant was the most liked. Make sure that you gathered enough response to provide statistically significant results.

What assets/content formats can
you test?


JPG, JPEG, PNG and GIF are supported. Maximum file size up to 5MB. A perfect example is testing icon alternatives, as you can see here.


MP4 supported up to 100MB. A common case for testing videos are marketing campaigns. See how videos can be tested.


MP3 and WAV supported up to 100MB. Test audio designs to make sure your sound effects or voiceover aren't seen as annoying as seen here.

Make design decisions that
people love

Show designs to your users to see which one they find most pleasing to the eye or best for its intended purpose.

Why choose Preference Test from UXtweak?

Present your
  • Enter up to 6 design varieties per task
  • Test images, video and audio
  • Use mobile frames to simulate Android or iOS phones
Broad data
  • Available CSV exports for further data analysis
  • Handy and presentable PDF reports and charts
Follow-up questions
with skip logic
  • Gather additional information from your participants
  • Guide the participant to relevant questions based on their answers
  • All Survey question types available
  • Fully customizable Welcome, Instructions and Closing messages
  • Change the logo and colors to fit your company branding
Screening of
  • Use a screening question to prevent respondents outside your target audience from participating
  • As many reject and accept options as you want
  • Rich text editor complete with images
  • Serve tasks in random or determined order
  • Choose how many tasks respondent sees
Sharing study
  • Share results of your study with stakeholders without a problem
  • Choose what the viewers will see
  • Protect your results with a password
No installation
  • You can set up your preference testing studies in any modern browser
  • Respondents will also complete the study in their browser
Quick yet deep
  • Learn which designs have earned the most preferences and whether your results have statistical significance
  • Directly compare the task results
Information about
  • Complete respondent list
  • Every detail about your respondents (geographic, technical etc.)
  • Customizable filtering
  • Every tool in UXtweak has a detailed documentation
  • If you are in doubt you can dive into our Step-By-Step Guide

Make your Preference Test Moderated

Registration and
  • Intuitive calendar based timeslot organization
  • Choose when you are available, the length of a slot and more
  • Assign a team of experts from your team to each timeslot
  • Let participants register for vacant slots and reschedule
Calls with
  • The participants don’t need to install any additional software to participate in the calls
  • Time stamped notes from you and your note taking colleagues
  • Stream the call using the observer link to democratize your research
All Results in
One Place
  • No need to switch between several platforms
  • Survey analysis and call recordings in one place
  • Review the notes attached directly to call recording
  • Export the call recordings in a .mp4 format

How to get participants?

Own Database
Use the Own Database and its mailing system to recruit participant from your own pool. Simply import them using a .csv or .xlsx file and start inviting them right away.
User Panel
Pick what kind of respondent you're looking for (by country, age, gender and plenty of other attributes) and have them delivered directly by using the User Panel tool.
Onsite Recruiting
The best respondents are your customers. Insert the Recruiting Widget into your website to get data directly from your users.
Share a link
All you need to do to share your study is to send a single link (e.g. though email, CRM or social media). Once respondents open the study in their browser, respondents are all set.

Start Preference Testing Free now

Easily test design preferences of your users.

Learn more about Preference Testing


Read our guide to Preference Testing in UX

Preference Testing Guide


Preference Testing vs. A/B Testing

Watch video

  • Creating PT study
  • Interpreting results
  • Step-by-step guide

Explore all aspects of Preference Test

In Depth Documentation

Try out demos

What icon designs do my users like better?
Which mobile shopping app layout is more intuitive?
Choosing the correct clip
Finding the voice for your video


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UXtweak in Numbers

Active studies
Questions created
Responses gathered