Preference
Testing Tool

Choose the design options that work best for your users.

Ask participants which design from a group they prefer most. Learn about their perspectives and the deciding factors.

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How it works

1. Line up designs and get instant feedback

Create tasks where respondents pick their favorite design from a line-up. Pictures, sound and video can all be used. Ask follow-up questions and learn more about respondents’ reasoning.

2. Recruit your respondents

Share your study link to your audience directly or using our Own Database mailing system. Find testers on your own site with our special Onsite Recruiting Widget. Time-consuming? Order testers from our User Panel.

3. Explore your results

Learn the details of preferences of your future users. Discover which variant was the most liked. Make sure that you gathered enough response to provide statistically significant results.

What assets/content formats can
you test?

Images

JPG, JPEG, PNG and GIF are supported. Maximum file size up to 5MB. A perfect example is testing icon alternatives, as you can see here.

Video

MP4 supported up to 100MB. A common case for testing videos are marketing campaigns. See how videos can be tested.

Audio

MP3 and WAV supported up to 100MB. Test audio designs to make sure your sound effects or voiceover aren't seen as annoying as seen here.

Make design decisions that
people love

Show designs to your users to see which one they find most pleasing to the eye or best for its intended purpose.

Why choose Preference Test from UXtweak

Present your
designs
  • Enter up to 6 design varieties per task
  • Test images, video and audio
  • Use mobile frames to simulate Android or iOS phones
Broad data
exports
  • Available CSV exports for further data analysis
  • Handy and presentable PDF reports and charts
Enterprise
features
Follow-up questions
with skip logic
  • Gather additional information from your participants
  • Guide the participant to relevant questions based on their answers
  • All Survey question types available
Study
customization
  • Fully customizable Welcome, Instructions and Closing messages
  • Change the logo and colors to fit your company branding
Screening of
respondents
  • Use a screening question to prevent respondents outside your target audience from participating
  • As many reject and accept options as you want
Task
customization
  • Rich text editor complete with images
  • Serve tasks in random or determined order
  • Choose how many tasks respondent sees
Sharing study
results
  • Share results of your study with stakeholders without a problem
  • Choose what the viewers will see
  • Protect your results with a password
No installation
needed
  • You can set up your preference testing studies in any modern browser
  • Respondents will also complete the study in their browser
Quick yet deep
analysis
  • Learn which designs have earned the most preferences and whether your results have statistical significance
  • Directly compare the task results
Information about
respondents
  • Complete respondent list
  • Every detail about your respondents (geographic, technical etc.)
  • Customizable filtering
Great
documentation
  • Every tool in UXtweak has a detailed documentation
  • If you are in doubt you can dive into our Step-By-Step Guide

Start Preference Testing Free now

Easily test design preferences of your users.

Learn more about Preference Testing

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Read our guide to Preference Testing in UX

Preference Testing Guide

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Preference Testing vs. A/B Testing

Watch video

  • Creating PT study
  • Interpreting results
  • Step-by-step guide

Explore all aspects of Preference Test

In Depth Documentation

Try out demos

What icon designs do my users like better?
Which mobile shopping app layout is more intuitive?
Choosing the correct clip
Finding the voice for your video

FAQ

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UXtweak in Numbers

15k+
Active studies
320k+
Questions created
375k+
Responses gathered