Together with his team, they rethought and developed a new way of conducting UX studies on websites and web applications. They came up with the idea to bring testing online, combining the best of qualitative and quantitative research methods.
Later in the development, the team from FIIT joined with Elite Solutions open_in_new (12 years of experience), an advertising agency focused on the digital environment. While the team from FIIT had great insights into user testing, the agency led by Lubomir Lajos knew how it could help a mass portion of clients. Together, they finished the product that is now available as UXtweak - a unique platform for testing usability of websites and applications online and with real users.