Launching a Website Testing study
When your study setup is ready, click Launch to start collecting results.
You can choose how participants will access the task panel on the tested website or prototype:
- Manually installed UXtweak snippet
- GTM-installed UXtweak snippet
- UXtweak browser extension installed by participants
If you selected an AI prototyping tool in the General tab, UXtweak will also prepare a prompt that you can use to add the required code to your prototype.
Manually installed UXtweak snippet
For a regular website, UXtweak provides a tracking snippet that needs to be added to the <head> of your website.
After the snippet is installed, participants can access the UXtweak task panel without installing anything themselves. The same UXtweak snippet can also be reused for future studies on the same website.
The UXtweak tools that use the snippet are Session Recording, Website Testing and Onsite Recruiting Widget.
Using the snippet with an AI prototyping tool
If you selected an AI prototyping tool while setting up your study, UXtweak prepares a ready-to-use prompt for you.
The prompt contains:
- your UXtweak tracking snippet,
- instructions for adding it to the prototype,
- instructions to preserve the existing prototype code and functionality.
Click Copy prompt and paste it into the AI prototyping tool you used to create your prototype.
Ask the tool to apply the requested change. Once the snippet has been added, you can launch the study normally.
If the UXtweak snippet is already installed in your prototype, you don’t need to add it again.
GTM-installed UXtweak snippet
You can also install UXtweak through Google Tag Manager (GTM).
When using this option, follow the setup shown during launch:
- Enable the GTM integration.
- Choose the GTM container you want to use.
- Install the GTM snippet on the website or prototype if it isn’t already present.
After GTM is configured, UXtweak can load the required tracking code through your container. Participants don’t need to install anything themselves.
The same setup can be reused for future UXtweak studies.
Using GTM with an AI prototyping tool
If you selected an AI prototyping tool in the General tab, UXtweak will generate a prompt that you can paste into the prototyping tool.
Click Copy prompt and paste it into your AI prototyping tool. The prompt contains the GTM code and instructions for adding it to the prototype.
If the GTM snippet is already installed, no additional installation is required and you can continue with launching the study.
UXtweak Chrome extension installed by users
The UXtweak Chrome extension enables you to test any website without needing to have access to its GTM or source code. This option also allows you to test websites that aren’t directly owned by you. After launching your study while using this option, share it with participants as you see fit. For more sharing tips, visit the Recruit tab.
When using this option, participating in your study will be possible for desktop users using Chrome and other Chromium-based browsers (e.g., Edge, Opera) which allow for the installation of the UXtweak Chrome extension. Users in other browsers will be informed about this requirement and will not be let into the study unless they switch to a compatible browser. After respondents open your study, they will be prompted to install the UXtweak Chrome extension. After the installation is complete, the study will automatically commence.
