Making navigation menus more intuitive and effective.
Validate your web site or app navigation in online user testing.
Can users easily find information on your website? Know where and why they get lost, then fix it.
Tree testing is a method of usability testing for finding information architecture issues. It helps you evaluate the findability of topics in your website menu, or anything else that has a branching (tree-like) menu (e.g. a site map).
In a tree test, you give respondents tasks to locate information contained within a category of a menu. Results help you understand where users get lost, whether category names make sense to them and if category hierarchy matches user expectations. UXtweak’s tree test is online, quick and simple. No installation needed. Just send respondents a study link.
How it works
Define your tree
Think of the tree as a navigation menu (or a hierarchical information structure in general). It's a list of categories and subcategories.
You can build a new tree in a straight-forward editor, import it from a spreadsheet or load it from your website.
Set your tasks
Tasks test the categories and labels in your navigation menu by asking testers to find something contained within the hierarchy of the menu.
Define your tasks, show testers your menu and ask them to solve these tasks.
Configure your study
Good user experience depends on understanding your users. Questionnaires before and after the tree test collect the information you need.
Studies are fully customizable. Use questionnaires to screen out respondents, to collect additional comments and feedback and to segment respondents later based on their attributes.
Your respondents complete the tree testing activity online, by using their own device.
Share your tree test study with the world. It’s quick and simple. Just send respondents a study link, recruit them through your own social media channels or directly from your web through the Recruiter widget.
How many users found correct answers? Results show whether the hierarchy and the words used in your menu match user expectations. See how users move through your navigation menu – including where they get stuck.
The results are designed to give you quick, actionable insights and enable you to delve deeper into the data.
Full feature list
Build from scratch
TreeTest’s tree editor is a good place to start putting together your information architecture. Within a minute, you’ll be shaping structures and writing labels like a pro.
Import from CSV
As an alternative, you can import (and export) your tree in a CSV file. This gives you the option to easily reuse trees between studies as well as edit your tree externally.
Import from live web
Already have a website with a menu-like structure that you would like to test? Pull the menu from a URL automatically and there’s nothing stopping you from testing immediately.
Rich text editor
In the task editor, you can not only write the text of your tasks but also adjust their visual format and illustrate tasks with images.
Tasks can be served in random order or in limited number, to run large scale tests without asking for too much of the individual respondent’s time.
There are additional customization options, such as starting each task with a button prompt, or a fixed first and last task in a task list that is otherwise randomized.
After you launch a TreeTest, watch as results start popping up. Keep tabs on how successful the respondents were with each task or see how they individually traversed the tree.
Know your respondent
Aside from the respondent’s answers to the questions in the surveys, you can also see details about their location and the gear they were using.
Filter respondents by attributes
On a clothing e-commerce site, an average customer and a fashionista may seek information differently. Segment your testers and discover patterns in their behavior.
Respondents may successfully find the solution to the task , they may fail, or they may skip the task. They may also arrive at a solution directly or indirectly, by changing directions.
First click analysis
In the majority of cases, the first click determines whether a user ultimately finds what they’re looking for or not. In FCA, study which element trigger the first click impulse.
You get a breakdown of all the various paths that respondents took while navigating through your tree. Twisted paths with a lot of backtracking are a sign of uncertainty.
Where did the respondents ultimately end up? If many respondents marked a wrong final destination, it may be a hint that there’s an issue with labels on content.
The PieTree is an awesome diagram that summarizes your TreeTest results. Just one look will reveal if (and if so, where in the tree) have most respondents picked a wrong direction.
Ask questions before/after the study
Ask questions at the right time - before and/or after the study to collect more details about the respondents.
Get the feedback you need
Collect feedback in a variety of forms, be it full text answers, single and multiple choice questions, Net Promoter Score or agreement on the Likert scale.
Share a link
All you need to do to share a TreeTest study is to send a single link (e.g. through email, CRM or social media). Once they open the study in their browser, respondents are all set to start with the tasks.
Widget - recruit users on your site
The best respondents are your users/customers. Insert the Recruiter widget into your website to turn visitors into respondents. You can provide testers with incentive in the form of coupons after they complete a study.
Screen your respondents
Before respondents get started, you can ask them a screening question. For example: “What is your gender?” if your website is targeted primarily at women.
Messages such as the Welcome and Closing message and the Instructions can be customized to communicate the information you want to communicate, in a manner you want to communicate it in.
Logo & colors
Make the study match the branding of your company by adjusting the colors and uploading your company logo.
Download respondent CSV
You can export data from respondents (questionnaires, task completion metrics) in a CSV file for further analysis outside the UXtweak environment.
PDF reports, charts exports
Present the results of your UX study to other stakeholders with handy PDF exports of charts as images.
UXtweak is a web application. You can set up your tree testing studies in any modern browser. Respondents will also complete the study in a browser, without the need to install anything.
Choose the language of your study
Localize your study’s labels and buttons by selecting one of the languages. We currently support English, German, Czech and Slovak, with more on the way.
To help you use our tools to the absolute maximum, every feature is thoroughly documented. You’ll find a lot of tips on how to use this tool in the guide.
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