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Competitive Usability Testing

Uncover strengths and weaknesses in your web user experience by testing competitor products.

Understand what users love or where they struggle and create a winning strategy using competitor sites in usability testing.

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Why choose Competitive Usability Testing from UXtweak?

Mimic strengths and avoid competitor’s mistakes

Don’t waste your budget and get insights about user behavior on your competitor’s site before releasing a new product. Learn from your findings - mimic competitor’s strengths and avoid mistakes in early stages of your web development.

Benchmark analysis

Test your site’s usability in comparison with your competitor’s site. Give users the same tasks to accomplish. Discover what they are doing differently and improve your web UX.

Trends and marketing strategy

Get ideas to improve your website's usability. Refine your goals to stay alert with the latest industry trends. Integrate the findings from competitive usability testing into your marketing strategy and get ahead of your competitors.

How it works

1. Choose your competitor’s website

Use Website Testing from UXtweak to test usability of your competitor’s website.

To start competitive usability testing, create a new Website Testing study and specify the web URL of your competitor.

2. Give users task to complete

Get a true sense of how users experience your competitor’s site in tasks of real-life scenarios.

Give testers tasks and capture their behavior on the website. Before the testing starts, participants are prompted to install a UXtweak Chrome Extension - a browser plug-in for tracking user activity on any website.

3. Analyze user behavior

Watch the recordings and reveal the findings from competitor research usability testing into your web UX.

Analyze insights, gather user feedback and improve your website user experience.

Test website’s usability with UXtweak Chrome Extension

No need to access your site’s source code.

No instalation into GTM.

Likely to analyze competitor’s product.

Chrome Extension installed by testers.

FAQ

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