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Homepage / Videos by UXtweak / What is App Store Optimization?
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What is App Store Optimization?

Discover the world of App Store Optimization (ASO) and learn how to make your app stand out in the iOS App Store and Google Play Store. This video covers the key elements of app listing for both platforms and provides valuable tips on leveraging your UX skills to optimize your app store presence.

 

Key moments in this video

  • 00:49 What is ASO? 
  • 01:29 iOS vs Google app listing elements 
  • 02:07 Test how your screenshots look in the app store 
  • 02:45 Test your app icon design with your users 
  • 03:27 How a Preference Test can help you 
  • 04:09 Keep updating your app listing

Video summary

Optimizing your app’s visibility on platforms such as iOS App Store and Google Play Store is achieved through App Store Optimization (ASO). This process involves enhancing various elements of your app listing, including name, descriptions, screenshots, among others. By harnessing your UX skills and implementing tools like A/B testing and reference Test, you can collect user feedback and make data-driven decisions about the most effective designs for these elements. In the crowded digital marketplace, these strategies ensure your app stands out, leading to higher rankings and more downloads.

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