Key moments in this video
- 00:49 What is ASO?
- 01:29 iOS vs Google app listing elements
- 02:07 Test how your screenshots look in the app store
- 02:45 Test your app icon design with your users
- 03:27 How a Preference Test can help you
- 04:09 Keep updating your app listing
Optimizing your app’s visibility on platforms such as iOS App Store and Google Play Store is achieved through App Store Optimization (ASO). This process involves enhancing various elements of your app listing, including name, descriptions, screenshots, among others. By harnessing your UX skills and implementing tools like A/B testing and reference Test, you can collect user feedback and make data-driven decisions about the most effective designs for these elements. In the crowded digital marketplace, these strategies ensure your app stands out, leading to higher rankings and more downloads.