Key moments in this video
- 00:50 Consider behaviors not demographics
- 01:48 Be careful who you exclude
- 02:39 Be precise in your screening questions
- 03:23 Test your screener
- 03:48 Bonus: Turn your website visitors into research participants
Ensure the success of your UX research by creating effective screening questions to test the right participants. In this video, we provide four practical tips, including considering behaviors over demographics, careful exclusion criteria, precise wording of questions, and testing your screener. Additionally, discover the bonus tip for on-site recruiting, which allows you to turn website visitors into research participants. Watch the full video for valuable insights and enhance your UX research endeavors.