Key moments in this video
- 0:00 Introduction & Overview
- 0:31 Preference Testing: Explanation and Example
- 1:22 Understanding A/B Testing
- 1:55 Preference Testing vs A/B Testing
- 2:59 Summary & Takeaways
Learn the differences between preference testing and A/B testing in this video guide. Our host, a seasoned UX designer and YouTuber, explains how preference testing helps uncover design preferences early on, while A/B testing optimizes the user experience using quantitative evidence. Discover how these tests can improve layout preferences and boost key performance indicators. No matter where you are in your design journey, whether starting from scratch or managing an existing website, the insights shared in this video will provide valuable knowledge. Say goodbye to guesswork and unlock the true potential of your product with preference testing and A/B testing.