Key moments in this video

• 00:35 Open-ended questions vs closed-ended questions 
• 01:29 The timing matters 
• 01:49 Filter out respondents with the screener 
• 02:10 Find out more about your participants pre-test 
• 02:35 Get valuable data during the testing 
• 03:10 Get post-study impressions from your users 
• 03:34 Tips for writing good questions for usability testing

Video summary

Usability testing relies on carefully crafted questions, both open-ended for qualitative insights and closed-ended for quantitative data. The four key stages of question timing – screening to select ideal participants, pre-testing to understand background and mood, the testing itself to gather real-time reactions, and post-testing for overall impressions – ensure comprehensive feedback. Crafting effective questions involves keeping sentences concise and clear, focusing on a single point per question, and maintaining grammatical accuracy. This strategic question design and timing enable a more precise understanding of user interactions and perceptions of your product.