First click analysis
This table provides data about the first clicks on all the labels on the top layer. Even though the task has a good score, here we can see that the labels Stations and Tickets attracted more respondents’ attention at first.
This section covers how to use the First Click analysis to:
- View First Clicks per task
View First Clicks per task 
- This analysis displays First Clicks one task at a time.
- Use the task selection dropdown list in the top section of the screen to switch to the task you want to analyze.
- Alternatively, use the arrow buttons to the left and right of the dropdown list to move to the previous/next task.
For each task, First Click contains:
- The task’s text and the correct answers.
- The First Click table contains in the following order: labels that were clicked by respondents first, the number of respondents who clicked them first (total + percentage), and the number of respondents who clicked them later (total + percentage).
- By default, the first clicks are ordered by Visited first in descending order; however, the order can be changed by clicking the headers Visited first and Visited during.
- The table is sorted by the column with an arrow in its header. Arrow down means descending order and arrow up means ascending order.
- Click the value of Visited first to display a list of all respondents who clicked the chosen label first. To easily manipulate these respondents in the Respondents tab, click Add respondents to selection list.
