Key moments in this video
- 03:09 Webinar Start
- 05:00 About UXtweak & Presenters
- 6:10 About A/B Testing
- 8:48 Making sure our prototypes are ready
- 11:53 Example Study
- 19:12 Prototype in Figma
- 21:25 Set Up in UXtweak
- 25:55 Finding respondents for your study
- 28:12 How to interpret study results
- 31:43 Key takeaways
- 38:32 Discussion
Video summary
In this webinar, Marek and Peter, UX researchers from UXtweak provide insights into A/B testing and prototyping. They discuss prototype readiness, selecting KPIs (key performance indicators), and leveraging UXtweak’s resources. A/B testing is explored, focusing on comparing design variants for decision-making and design modifications.