Key moments in this video

• 00:46 What is a User Journey Map?
• 01:17 User journey VS user flow
• 01:55 Tip #1 – Create user personas
• 02:25 Tip #2 – Identify key touchpoints
• 03:14 Tip #3 – Pay attention to users’ emotions
• 03:46 Tip #4 – Use storytelling
• 04:14 Tip #5 – Incorporate competitor analysis
• 04:35 Tip #6 – Validate the journey

Video summary

User Journey Mapping is a great way to empathize with users. However, creating a user journey map is not always as simple as we’d like. In this video, we will cover the 6 most valuable tips to make your user journey mapping a piece of cake.

And, if you don’t want to start from scratch, make sure to check out our user journey map template.