Key moments in this video

• 00:57 What is affinity mapping? 
• 01:32 How can affinity mapping help with UX research 
• 02:14 How to do affinity mapping: step-by-step guide 
• 03:51 Making affinity mapping easier 

Video summary

This video explores affinity mapping, which is a method that helps you categorize a multitude of ideas or data into connected clusters. It outlines the step-by-step process, which includes gathering data, creating notes, grouping them into related categories, creating descriptive headers, and finally, identifying emerging patterns and insights. Using this guide, you will not only streamline your approach to handling complex data, but also gain actionable insights for optimizing your product or service. You can also take advantage of the online card sorting tool, offered by UXtweak, to simplify it even further.

💡Pro Tip: Learn more in our post on affinity mapping.