Similarity matrix
The matrix shows which cards were coupled together most often and clusters similar cards along the diagonal edge.
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This section covers how to use the Similarity Matrix in open and hybrid card sort analysis to:
The matrix shows which cards were coupled together most often and clusters similar cards along the diagonal edge.
Clicking a pair of cards reveals the names of categories that the pairs shared together, as well as the respondents who put them there.
You can create a PDF report of all the information listed above, exactly like you can see in the web interface. To create an export, click PDF Export in the upper right corner of the tab contents.
If you wish to create a report using more than one section of your study’s results, go to the Export tab.