How to filter your participants in the Targeting step

This section covers how to use the Targeting setup step to:

• Create your panel order
• Define profiling attributes
• Account for your custom screening

Order overview

Use this screen to set up the details of your order.

Price calculation

On the right side you can see the overview of the price.

Create your panel order 

Here you can specify the details of your recruitment. As you adjust your order, the pricing on the right side will recalculate to accommodate any changes you’ve made.

Your order includes the following options:

• Country – In which country do you want to recruit your panelists? You may only select one country per panel, but you may recruit from multiple countries by creating multiple panels for your study. Panelists from each country speak the native language of the country as well as English.
• Max study length – How many minutes does it take to complete the study, at maximum? You should leave some leeway for the slower respondents. The maximum allowed length is 25 minutes. This is simply to make sure that the participant isn’t overwhelmed by the amount of tasks. If you require a longer test, we suggest you split it into multiple studies.
• Number of participants (completes) – How many panelists do you want us to send to your study?
• Recruitment period – This is the period during which you would like to have all your participants recruited. If you choose a longer recruitment period, there will be more participants available for you to recruit from. If you select a recruiting period that wouldn’t be feasible in combination with the number of participants you require, you will be asked to increase the period.
• Profiling attributes – Here, you can tell us who exactly it is you wish to recruit. There’s a large number of attributes to choose from, from generic ones such, as age and gender to specific ones, such as pets in the household and favorite music genres.

Select the country for recruiting

Select one of the 130 available countries. If you want to recruit from multiple countries, create multiple orders.

Define profiling attributes 

• To filter the attributes, type in the search field.
• Click an attribute to define a rule.
• Pick the values of the attribute and click Save.
• Please note that the list of available attributes differs between countries. If you change the selected country in your order, any defined attributes will be erased.
• Click the trash bin icon to remove an attribute.

Profiling categories

Select the profiling category from which you want to add an attribute.

Profiling attributes

After selecting the category, select an attribute and its values you want to target.

Account for your custom screening 

Some target groups are extremely specific and cannot be covered by the general profiling attributes. For these cases, you can always set up your custom screening question in the study you are recruiting for.

Using a custom screening question with recruiting is easy; all you have to do is estimate the incidence rate of your screening. The incidence rate is the percentage of participants you expect will pass your screening question. Stricter screening means a lower incidence rate. If your incidence rate is low, you can use additional profiling attributes to increase it. For example, if your screening question is “Are you familiar with Photoshop or a similar software,” and you asked it without any profiling, the incidence rate could be below 10%. However, if you aim your recruiting at designers using the profiling attributes, it can jump up to as high as 95%.

The incidence rate is used in the price calculation. Fair treatment of panelists is UXtweak’s priority. We reward participants with a partial incentive even when they don’t pass your custom screening so that they are motivated to participate in studies that do contain screening. All incentives, including these partial incentives, are already included in the price for your recruiting.