Key moments in this video
- 00:52 Scale questions for defining rangeÂ
- 01:29 When to use radio buttons and dropdownsÂ
- 02:07 For multiple choice questions use checkboxesÂ
- 02:31 Open-ended questions are a powerful toolÂ
- 03:09 Use images in your questionsÂ
- 03:41 Keep the questions relevantÂ
- 04:26 Target the right people
Video summary
Unlock the power of concept testing with this simple guide. Learn how to craft effective concept testing questions, including scale questions, radio buttons, dropdowns, checkboxes, open-ended questions, and the use of images.Â
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