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What is a Design Brief and Why Do You Need One?

What distinguishes a compelling design brief? Here, we explore the nature of a design brief, underscore its relevance, and outline the essential components it should entail.

Key moments in this video

  • 00:43 What is a design brief? 
  • 01:22 How to create a design brief? 
  • 01:56 Components of a design brief

Video summary

Explore the key elements of constructing an efficient design brief swiftly and effectively. This rundown discusses the purpose and vital components of a design brief, a document that outlines the core aspects of a new project, aligning the stakeholders’ vision. The guide also emphasizes the value of clarity in defining project goals and target audiences. Aspects like competitive research, budget and timelines, and business case rationale are also discussed in detail.

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