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Homepage / Reserach by UXtweak / Five-Second Testing: Taking A Closer Look At First Impressions
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Five-Second Testing: Taking A Closer Look At First Impressions

We look under the hood of how first impressions are affected by time, the test participant’s cognitive abilities, and the visual complexity of the tested image, and how UX researchers and product owners can ensure that users get off on the right foot from their first steps.

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Can Talking Avatars Make Surveys More Engaging?

We tested whether photorealistic embodied conversational agents can improve the quality of online survey responses. With 80 participants and 2,200+ responses, the study shows both the promise and the challenges of making surveys feel more like real conversations.