Key moments in this video

• 00:48 What is open card sorting? 
• 01:40 Analyzing open card sorting data 
• 02:27 A similarity matrix explanation and example

Video summary

In this video, you are introduced to the concept of open card sorting, a user research method that aids in understanding how users categorize information. The focus is on making sense of open card sorting results using a similarity matrix, a visualization tool that represents how closely related two cards are according to the users. This is particularly helpful for analyzing the data from open card sorting studies, which can be overwhelming due to the amount of unique data each participant generates. A similarity matrix provides insights into card relations, aiding in the construction of your final categories. It is highly recommended to utilize card sorting tools, for streamlining card sorting and interpreting results effectively.