Key moments in this video
- 00:00 What is Information Architecture (IA)
- 1:07 Importance of Good IA
- 1:36 Value of IA for Users
- 2:26 Value of IA for Businesses
- 2:59 Content Organization Methods: Card Sorting and Tree Testing
- 3:40 Explanation of UXtweak Tools and Further Resources
Discover the world of information architecture (IA) with Jadene, a Senior UX Designer, in this video. Learn why IA is crucial for user experiences and explore two research methods: Card Sorting and Tree Testing. IA acts as a guiding force, ensuring seamless content navigation similar to well-designed airport signage. Well-executed IA is essential for content discoverability and user satisfaction. Uncover the benefits of IA for users and businesses, including higher conversions, improved reputation, and better SEO rankings. Leverage online Card Sorting and Tree Testing tools to deliver exceptional user experiences.