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A Guide to Concept Testing Questions

Uncover the full potential of your concepts or ideas by asking the right questions during user testing. Our Guide to Concept Testing Questions provides valuable insights into the types of questions you should ask, ensuring effective evaluation. Don’t miss out on optimizing your ideas – watch the video now!

Key moments in this video

  • 00:52 Scale questions for defining range 
  • 01:29 When to use radio buttons and dropdowns 
  • 02:07 For multiple choice questions use checkboxes 
  • 02:31 Open-ended questions are a powerful tool 
  • 03:09 Use images in your questions 
  • 03:41 Keep the questions relevant 
  • 04:26 Target the right people

Video summary

Unlock the power of concept testing with this simple guide. Learn how to craft effective concept testing questions, including scale questions, radio buttons, dropdowns, checkboxes, open-ended questions, and the use of images. Discover valuable tips for creating relevant and impactful questions, targeting the right participants, and gaining insightful feedback. 

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