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CX Research: 4 Tips to Understand Customers Better

Discover how customer panels, immersion programs and ethnographic research improve CX research.

Key moments in this video

00:42 Apply the JTBD framework

01:32 Focus on ethnographic research

02:30 Make use of customer panels

02:54 Run immersion programs

Video summary

Join us as we explore 4 essential customer experience research tips. From applying Jobs-to-be-Done framework to running immersion programs, we focus on practical CX research tips that help better emphasize with customers, understand their experiences in real-life context and get more in-depth, honest feedback.  

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