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What is Benchmark?

A benchmark is a specific target or metric used for comparison purposes. This could be an aspirational goal for your website or a standard derived from an external study.

Synonyms: Baseline/Performance indicator

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Why is Benchmarking Important?

  • Performance Evaluation: Benchmarking provides a standardized framework for evaluating the performance of websites or products, allowing researchers to gauge how well they meet established criteria or industry standards.
  • Informed Decision-Making: By comparing their metrics against benchmarks, UX researchers can make informed decisions about design improvements or modifications, focusing efforts on areas where performance falls short of expectations.
  • Continuous Improvement: Benchmarks serve as a yardstick for ongoing improvement efforts, guiding iterative design processes and helping teams strive for excellence in user experience.

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