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Guerilla Testing

What is guerilla testing?

Guerilla testing, also known as guerrilla testing or quick user testing, is an informal and rapid method of gathering user feedback on a product or design. It involves approaching individuals in public spaces, such as coffee shops or shopping centers, and conducting brief usability tests or interviews to gain insights into user experiences and identify potential issues.

Synonyms: quick user testing, intercept testing

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FAQ

What is an example of a guerrilla test?

An example of a guerrilla test is approaching individuals in a coffee shop and asking them to perform a specific task on a website or app while observing their behavior and gathering feedback on usability.

Why is it called guerrilla testing?

It is called guerrilla testing because it involves a quick, informal, and unconventional approach to gathering user feedback, similar to the guerrilla warfare tactics that emphasize agility and adaptability.

What is a guerrilla test?

A guerrilla test is an informal and rapid method of user testing that involves approaching individuals in public spaces and conducting brief usability tests or interviews to gain insights into user experiences and identify potential design issues.

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