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Population (or User Population)

What is Population (or User Population)?

The population, or user population, encompasses all potential users of a product, representing the entire pool of individuals who may interact with or benefit from the product’s features and functionalities.

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Why is Population Important?

  • Comprehensive Scope: The population represents the entirety of individuals who may engage with a product, providing a comprehensive understanding of the potential user base and their diverse needs and preferences.
  • Target Audience Identification: By defining the population, organizations can identify and target specific demographic segments or user personas most likely to benefit from the product, facilitating tailored marketing strategies and product development efforts.
  • Data Generalization: Research findings derived from studying the population can be generalized to broader user demographics, enhancing the relevance and applicability of insights across different user groups and contexts.

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UXtweak User Panel

UXtweak User Panel

We know that quality usability studies rely on quality respondents. Therefore we are more than glad to announce that now we can provide you with our UXtweak User Panel with 60M+ of testers available on-demand!

Persona Mapping

Persona Mapping

In this chapter we’ll delve into the specifics of persona mapping - the key part of user persona creation process

User Personas

User Personas

Dive into the world of user personas, their types, benefits and key elements. Learn how to create effective user personas for your projects.

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