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Rating Scale

What is Rating Scale?

A rating scale is a type of closed-ended survey question where respondents assign a value to a specific concept. In UX research, common rating scales include semantic-differential scales and Likert scales, which offer structured options for expressing opinions or attitudes.

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Why is Rating Scale Important?

  • Structured Feedback: Rating scales provide a structured framework for respondents to express their opinions or attitudes, facilitating consistent and standardized feedback collection across participants.
  • Quantifiable Data: By assigning numerical or ordinal values to concepts, rating scales generate quantifiable data, enabling researchers to analyze and interpret responses in a systematic manner.
  • Comparative Analysis: Rating scales allow for comparative analysis between different concepts or over time, providing insights into changes in user perceptions and attitudes towards a product or experience.


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User Interviews

User Interviews

Discover everything you need to know about user interviews, how to conduct them, what techniques to choose and how to maximize the impact of the collected user insights.

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