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Semantic-Differential Scale

What is Semantic-Differential Scale?

A semantic-differential scale is a type of rating scale characterized by antonym adjectives at each end, with unlabeled points in between. For instance, users may be asked to select the option that most accurately describes a site on a 7-point scale, with “Casual” labeled at one end and “Formal” at the other.

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Why is Semantic-Differential Scale Important?

Precise Measurement: Semantic-differential scales offer a precise method for measuring user perceptions by providing a range of nuanced options between antonym adjectives.

Structured Feedback: By presenting users with a structured scale, researchers can systematically gather feedback on specific attributes or characteristics of a system, enhancing the depth and detail of data collected.

Subtle Distinctions: The inclusion of unlabeled points between antonym adjectives allows for subtle distinctions in user responses, enabling researchers to capture nuanced variations in user perceptions and preferences.

 

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