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How to Create a UX Persona?

Discover what a UX persona is and how to create one.

Key moments in this video

00:00 In this video

00:35 What is a UX persona?

01:51 Types of UX personas

02:54 How to create a UX persona?

04:19 Let’s wrap it up

Video summary

A UX persona is a richly detailed fictional character that embodies attributes, needs, and behaviors of target user group. It is a beacon for UX designers, guiding them in creating experiences that resonate with users. In this video, we take a closer look at what UX personas embody, what types of UX personas you can use during UX research and how to create one.

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