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4 Ways to recruit usability testing participants for free

Looking to recruit participants for your usability testing without any financial investment? In this video, we share four cost-effective methods to help you achieve just that!

Key moments in this video

  • 00:41 Social media & communities 
  • 01:31 Newsletter subscribers & email marketing 
  • 01:52 Website visitors using the Recruitment Widget 
  • 02:11 People around you 
  • 02:45 Bonus tip 
  • 03:16 Affordable alternative – UXtweak User Panel

Video summary

Recruiting user testing participants that fit your research needs can be challenging. However, several free strategies can help with this.

  • Firstly, join relevant groups on social media platforms, engage with the community, and then ask them to participate in your study.
  • Secondly, you can leverage your existing newsletter or email marketing subscribers, explaining to them what the study is about and how it can benefit them.
  • Thirdly, use recruitment widgets on your website to target your audience directly.
  • Fourthly, engage in guerrilla testing with people around you, such as friends, colleagues, or anyone fitting your target audience.

For a more cost-effective method, consider using research recruiting tools, which provides access to a wide demographic across 130 countries, allowing you to target your user group precisely.

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