Key moments in this video

• 00:41 Social media & communities 
• 01:31 Newsletter subscribers & email marketing 
• 01:52 Website visitors using the Recruitment Widget 
• 02:11 People around you 
• 02:45 Bonus tip 
• 03:16 Affordable alternative – UXtweak User Panel

Video summary

Recruiting user testing participants that fit your research needs can be challenging. However, several free strategies can help with this.

• Firstly, join relevant groups on social media platforms, engage with the community, and then ask them to participate in your study.
• Secondly, you can leverage your existing newsletter or email marketing subscribers, explaining to them what the study is about and how it can benefit them.
• Thirdly, use recruitment widgets on your website to target your audience directly.
• Fourthly, engage in guerrilla testing with people around you, such as friends, colleagues, or anyone fitting your target audience.

For a more cost-effective method, consider using research recruiting tools, which provides access to a wide demographic across 130 countries, allowing you to target your user group precisely.