Conducting product research is no easy task, especially with all that large amounts of user and market data floating around. To ease the process of conducting your studies, help to organize the findings and save some time on looking for a perfect product research template we’ve prepared an ultimate list of 10 best templates out there.
They all correspond to different goals and research methods so we guarantee you will find the one that’s perfect for your own study. Let’s jump right in!
What is a product research template?
A product research template is a pre-designed framework of a certain research method that helps you to save time and money on designing your own. Product research templates can be found for all kinds of product research methods.
Why do you need a product research template?
Having a product research template at hand can save you tons of time on designing your own study from scratch.
This can sometimes be time-consuming, especially if you’re conducting research with multiple methods. However, following the template can help you focus on what’s important instead. And that’s gathering precious information about your users, market and competitors.
10 best product research templates
We did some digging and put together a list of 10 best product research templates to streamline your next research project.
- Research plan template
- Market strategy template
- User persona template
- Market research template
- User interviews template
- Product research survey template
- Market survey template
- Focus group template
- Product research survey template (other version)
- Customer feedback survey template
Click any of the templates in the list and jump straight to it!
1. Miro Research Plan Template
Let’s start with the most universal and crucial template for when you’re conducting extensive research. That’s a Research Plan Template by Miro. As usual, this whiteboard platform offers tons of templates to support your research initiatives and help to organize all your thoughts and user information in one place.
This particular template is perfect for organizing research insights. You can use it to store information about your users, key findings and discoveries. Miro allows for easy collaboration so you can just invite your team members to join, supplement, update and analyze it together.
2. Miro Market Strategy Template
While we’re still on the topic of Miro, let us introduce to you their other template which is perfect for market strategy and research. It includes tons of questions and points to help you research the market and competition, define your product better and plan how you’ll bring it to the market.
3. Figma User Persona Template
There’s probably a lot to know about your target customers. And you definitely need to store that information somewhere. Here’s a great user persona template from Figma Community that will store all the data about your users, their needs, pain points, habits and background.
You can use it to organize the data from user interviews, surveys and focus groups as well as any other user research activities you perform in the product research phase. The template looks sleek and, therefore, is great for presentation purposes too.
4. Market Research Template from Milanote
An online platform that helps you to organize information with the help of visual boards, Milanote also has something to offer when it comes to product research. Their market research template is extremely detailed and gives a great overview of all the market information you already have and should additionally gather.
Use it to store information about current market conditions, trends, opportunities, advantages and difficulties you may face.
5. User Interview Templates
User Interview templates from User Interviews, you heard it right. These guys are pros when it comes to preparing and running an interview with your users, so they created a spreadsheet with a bunch of useful templates.
There is everything you might need: moderator guide, a list of interview questions, analysis spreadsheet, note-taker templates, screener survey tutorial and other templates! This is definitely a must have template if user interviews are a part of your product research plan.
6. Typeform Survey Template
Typeform offers you free access to their Product research survey template that can help you learn more about your target market. Find out who your customers are, which competitor products they’re using, and how well their needs are being met.
As usual, Typeform offers a great UI and overall a great survey experience, so you can be sure that your respondents will not be frustrated about having to answer too many complicated questions.
7. Hubspot Market Survey Template
They say Hubspot has templates for anything and they are not wrong. Hubspot is offering a handy Market survey template in Word documents that you can use to construct your own survey.
All you have to do is add the questions that correspond to your research goals to the document. However, unlike Typeform, Hubspot doesn’t offer a survey platform for hosting your survey. For that, you can try UXtweak Survey tool.
8. Hubspot Focus Group Template
Another one by Hubspot, a template from the same kit, this focus group template is great for taking notes during the discussions, organizing questions and writing down all the insights on the spot.
9. Qualtrics Product Research Survey Template
Similarly to Typeform, Qualtrics offers a free product research template inside their survey tool which you can use to evaluate your consumers’ reaction to a new product or product feature across every stage of the product development journey.
The survey is very detailed which is great and the UI of the tool itself is pleasant and minimalistic.
10. EasyFeedback Survey Template
Finishing the list of product research survey templates, we could not help but mention EasyFeedback’s Survey template that is perfect for uncovering your customer’s needs, as well as their opinions on your product and competition.
